Opportunities are not windfalls. Winning a sweepstakes makes you instantly rich; encountering an opportunity means you will have to go to work. When you have attuned your mind to recognize opportunities, you will understand that most often they involve the exploitation of some potential, such as providing a new or better service, streamlining production, or reaching a new market. This is why the habit of initiative is so important. You must be prepared to act as soon as you recognize an opportunity. The action may be simply further investigation, or it may be making an instant sale. Most often, however, an opportunity takes time and perseverance to develop.
