Arousing others is easy — if you don’t care what kind of action you inspire. If you wish to create a positive response in others, you do so by example and through the art of gentle persuasion, not by daring them to attack. When you work with others, concentrate on their positive attributes, not on the things they dislike or fear. When you take the time to get to know your associates, to learn about their hopes, dreams, and aspirations, you can determine what motivates them. You can then show them how they can align their goals with yours to work together for your mutual advantage. When you do, everybody wins.