It’s well and good to feel as though you have changed the attitude with which you render extra service, but if that service is in truth no more than anyone else’s, then you aren’t doing yourself much good. You need to examine your co-workers and competitors to understand just what it is that will make you stand out. If there are job performance standards, exceed them. If you’re fulfilling a contract, make sure you offer more than you promised. You cannot confine extra-mile service to your work alone. You must make it part of your philosophy for dealing with every person you encounter. Imagine how others will be delighted to find that you are the type of person who not only does what is promised but even delivers more. The true benefit of going the extra mile is in teaching yourself to strive always for better and greater achievement in all that you do.