No civilization based upon the unjust treatment of its people has ever endured. A tyrant may force the cooperation of others for a time, but that power is never sustained. Only when people are accorded the respect they deserve do they willingly create and maintain successful organizations and societies. When you build a company or an organization based on fairness and justice for every member, you have built a power that will long endure. The best way to secure the commitment and unending cooperation of others is through the simple application of the Golden Rule. It is the most successful and long-lasting management theory ever developed. When you treat others as you would like to be treated were you in their situation, you will inspire loyalty and enthusiastic cooperation. Set high standards for yourself and others, treat them well, let them do their jobs, and they will perform miracles for you.